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You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

  • Research the costs of agencies that can do the work.
  • Consider industry research to back up your plan.
  • Position your program as an experiment or pilot.
  • Create a robust PowerPoint with statistics to back up your plan

Correct Answer

  • Position your program as an experiment or pilot.
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