All of the following are examples of a SMART goal EXCEPT:

All of the following are examples of a SMART goal EXCEPT:

• Increase year over year traffic by 30%.
• Significantly reduce the amount of time the team spends on creating content.
• Add five new content formats to the website by end of year.
• All of the above are SMART goals.
• Have 30% of your marketing leads attend an upcoming webinar.
• Have thought leaders contribute to an upcoming ebook.
• Increase sales qualified leads by 20% by the end of the year.
• Generate 10 customers within the first week of an upcoming product launch.

Correct Answer

• Significantly reduce the amount of time the team spends on creating content.
• Have thought leaders contribute to an upcoming ebook.