Posting curated content on social shows your audience you’re committed to: Creating value for them. Posting only your own content. Re-posting all the content that they share with you. Correct Answer Creating value for them.
True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times. True False Correct Answer False
What did fashion brand Burberry do to revolutionize how marketers use social media? Ran a massive Facebook campaign to advertise their brand to fans Developed a highly successful public relations campaign that used social media to share their messages Invited their fans to share photos of their trench coat Began working with a famous influencer to take over their Instagram feed Correct Answer Invited their fans to share photos of their trench coat
Which one of the following is NOT a way that UGC can help marketers? Provide social proof and amp up your credibility Boost SEO Enable you to get past ad blockers because the content doesn’t come through like a typical ad Extend your budget Provide deep insight into the effectiveness of your content mix Correct Answer Provide deep insight into the effectiveness of your content mix
Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience’s ________. buyer stage; interests problems; ideas interests; intent Correct Answer interests; intent