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You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

  • average conversion rate
  • average lead-to-customer rate
  • average revenue
  • average lifetime value of a customer
  • $2.99
  • $3.00
  • $3.01
  • $5.00

Correct Answer

  • average lead-to-customer rate
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