You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

• average conversion rate
• average lead-to-customer rate
• average revenue
• average lifetime value of a customer
• $2.99
• $3.00
• $3.01
• $5.00

Correct Answer

• average lead-to-customer rate