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Why should you be careful about monitoring competitors?

Why should you be careful about monitoring competitors?

  • Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
  • It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
  • Competitors aren’t the only reason people don’t buy your product or service.
  • Competitive intelligence is best used for highly competitive markets only.

Correct Answer

  • It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
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