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Why are UTM parameters so valuable to your social listening and monitoring program?

Why are UTM parameters so valuable to your social listening and monitoring program?

  • They help my pages load faster via social networks.
  • They track who initially shared my company’s content out on social media.
  • They allow me to track where traffic is coming from on social media.
  • They’re really just a nice-to-have for big marketing campaigns.

Correct Answer

  • They allow me to track where traffic is coming from on social media.
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