Free Certification Answers

Why are UTM parameters so valuable to your social listening and monitoring program? They help my pages load faster via social networks. They track who initially shared my company’s content out on social media. They allow me to track where traffic is coming from on social media. They’re really just a nice-to-have for big marketing campaigns. Correct Answer They allow me to track where traffic is coming from on social media.

If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be. competitors revenue targets business goals and buyer personas budget Correct Answer business goals and buyer personas

True or false? You should make sure experimentation is ingrained in your strategic plan. True False Correct Answer True

Which of the below is NOT one of the three factors determining how an influencer can impact behavior? Relevance Reach Resonance Recognition Correct Answer Recognition

True or false? Your campaign should also help the influencer build authority and further their own content or reach. True False Correct Answer True

How much of the buyer’s journey is digital? 20% 52% 90% 67% Correct Answer 67%

Why should you talk directly with your social followers and prospects? Build your brand Increase customer loyalty Improve reputation All of the above Correct Answer All of the above