What area(s) can you experiment with when you’re optimizing a conversion opportunity?

What area(s) can you experiment with when you’re optimizing a conversion opportunity?

• The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.)
• Any copy on or surrounding the conversion opportunity
• Supporting images, links, headlines, testimonials, social proof
• All of the above

Correct Answer

• All of the above